Toluca Watch Co. is a family owned and operated retail store specializing in the sale of modern wrist and pocket watches, gold, silver and costume jewelry, and complete servicing of vintage and contemporary timepieces. Since opening its doors nearly two months ago, Toluca Watch Co. has managed to become a true gem in the Toluca Lake community and beyond. Of course their unwavering commitment to quality and outstanding customer service should come as no surprise, as the owners carry on the traditions of dedication and craftsmanship that has been handed down through past generations.
As the second branch of its sister store in Downey, Watch Doc, which has been servicing the greater Los Angeles area since 1997, Toluca Watch Co. is well adept at meeting the needs of every client from simple sizing and battery replacements, to intricate watch movement overhauls. “Since we both grew up in the area, it was only natural for us to start our second store in the community that’s dear to our hearts,” states Jimmy Seradarian. More than a showcase of a variety of watches, Toluca Watch Co. also offers genuine, exotic leather bands and original factory replacements, along with a sophisticated collection of jewelry from handmade costume pieces.
Run by two dedicated entrepreneurs Jimmy Seradarian and Thomas Kaljian, each brings their own hands-on knowledge to form a combined, unparalleled experience that now spans well over half a century. Beginning in the 1980’s as the chief watch repair specialist for the prominent Z Watch Company in Huntington Beach, CA, Thomas spent a decade honing his already developed skills in vintage timepiece repairs and continued to excel in his craft while managing Tic Time of Santa Monica until the early 1990’s.
Likewise, Jimmy began his career in the watch and jewelry field in the late 1980’s as an apprentice to his father Peter Seradarian, who owned and ran a manufacturing company for 30 years in the Los Angeles jewelry district. Together, with his father, they specialized in crafting one-of-a-kind mesh bands, cases and bezels for all types of gold wristwatches. Peter has also worked with world renowned Nagib Tabbah, from the now famous House of Tabbah, well known today for its strong following among royalty. Using Peter’s superior craftsmanship and skillful ability to weave gold and silver, Toluca Watch Co has now introduced a new exclusive line of mesh wedding bands, just in time for the holiday season.
Toluca Watch Co is located at 4200 Riverside Drive in Toluca Lake. They are open Monday through Friday 9am until 7pm, and Saturdays from 9am until 6pm. They can be reached by phone at (818) 559-5333 or email at firstname.lastname@example.org. Their upcoming Web site will be www.tolucawatch.com.