A Fresh Look at Real Estate in Our Toluca Lake Community
By Jamie Ferguson
“Is there really a lake in Toluca Lake?” Well, there’s a fresh team of real estate experts on Riverside Drive ready to answer that question. On the corner of Riverside and Forman, Craig Strong and his team head up the newest branch of John Aaroe Group. A project he’s been working on for over two years, Craig is proud to have joined forces with John Aaroe and bring a fresh face to our Toluca Lake community.
A New York native, Craig began his career in his family’s business, Point Blank Body Armor, which produced a variety of military-grade protective vests. During his tenure, Craig played multiple vital roles in the company’s management, including Vice President of manufacturing and Director of Marketing.
When the company was sold, Craig brought his talents to real estate and relocated to the West Coast. His charismatic approach to sales, ability to multi-task and an extensive marketing experience has garnered him an outstanding reputation throughout our community and industry-wide.
Craig has been a top producing agent for well over ten years. At John Aaroe Group, Craig has ranked in the top 1% of sales companywide, and held the #1 position of all agents in the Sherman Oaks office. In an equally impressive feat, Craig has become the go-to name in Toluca Lake real estate, where clients fondly refer to him as “Mr. Toluca Lake.”
He is refreshingly passionate, focusing on community values. It is clear that he truly loves Toluca Lake. A resident for over eleven years, he is actively involved in the Toluca Lake Neighborhood Council, Toluca Lake Homeowners Association, a member of the Toluca Lake Chamber, co-chairs the local neighborhood watch, and is an avid supporter of local leaders and law enforcement. “It is one of my goals to make our office community-centric and be a resource to our neighbors, not just in real estate, but in community affairs.”
Already the team is becoming an integral part of the community. They host the eagerly anticipated neighborhood garage sales twice a year, with some of the proceeds benefiting the Toluca Lake Elementary School. Craig also sponsors the yearly “National Night Out,” which supports awareness for our dedicated police force. Other events Craig has sponsored include the Pancake Breakfast at the Fire Station, the Turkey Trot, E-Waste Drive and many others. Look for new programs in the coming months that Craig and his team will be launching to help bring the neighborhood together and support various charities.
And of course, when you’re looking for a name to trust in real estate, look no further than the man who has made it his goal to strengthen both his community and bring a personal approach to real estate: Craig Strong. And when you’re in the area, stop by their newest office at 10154 Riverside Drive, Toluca Lake and say hello.