TOLUCALAKE– When it comes to real estate investing inTolucaLake, theEastValley, or Westside of Los Angeles, Craig Strong has been a leading realtor for over a decade. Not only is he a top producer in sales volume, but also in the number of properties sold. So, how does he do it?
“I think between making myself available to listen to my clients’ needs and addressing what they want, I’ve become successful in not only selling houses, but building relationships.” Strong isn’t shy about sharing hisNew York Cityroots either. “Being a New Yorker doesn’t hurt. I’m one of those guys that’s always just going and going,” he says.
It all started in a family enterprise inNew Yorkwhere he quickly rose to vice president of a body armor business. There, Craig built his skill set in sales and marketing. When the family business was sold, he moved toTolucaLaketo start his own family, and started selling homes in 2000. Committed to being community oriented, Strong joined the Toluca Lake Neighborhood Council, and has been actively involved for six years. He is also part of the Toluca Lake Homeowners Association and co-chairs the Toluca Lake Neighborhood Watch. Being productive in his own community gives him a greater purpose and a vested interest to sell property inTolucaLakeand the surrounding communities.
Strong proudly states, “Our Toluca Lake community is such an incredible place to live, which is why I created ILoveTolucaLake.com.” This resource updates residents about what’s going on in the neighborhood.
Now the top producer at John Aaroe Group, Craig regularly receives honors and awards for his real estate production and community involvement.
“Some people think that anyone can just list a house,” Strong says, “but it takes a lot more than showing the house and taking pictures. There is the element of creative marketing involved. In an ever-changing market, every homeowner’s needs are different.” Craig’s busy schedule involves networking, sitting open houses, consultations, and a phone that never seems to stop ringing. “All part of the job,” he adds.
Craig currently holds the listings on several properties inTolucaLake. One of the homes, designed by famed architect Paul Williams, is located on Kling. This estate property measures 4,300 square feet, is situated on an 18k sq ft lot, and is listed for $1,995,000. He also has a beautiful “pocket listing” on Moorpark. This traditional Spanish-style home is approximately about 5,000 sq ft and has been completely redone. Asking price is $2,095,000. A newly listed Mediterranean-style home just under 4,000 sq ft, with a pool, is located onWoodbridgeand listed at $1,299,000. You can see them all on his website.
Besides his vast knowledge as a listing agent, he also provides a plethora of resources on his website for buyers. Buyers can search for properties with an interactive map on his site pin-pointing their desired location. Craig provides information for first-time buyers and other tips such as how to survive an ever fluctuating real estate market. For more information about Craig and all of his available properties check out his website: www.strongrealtor.com.