NoHo’s Circus Liquor sign is a Hollywood favorite

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“What the Hollywood Sign is to Hollywood, Circus Liquor’s 32-foot-tall, neon-clown mascot is to North Hollywood. The nightmare-inducing liquor store clown towers over Burbank Blvd. and has been seen in just about as many movies as the Hollywood Sign itself, although its connotation isn’t always positive: Cher got held up in its parking lot in Clueless, and the liquor store serves as a crime scene in Snoop Dogg’s video for “Murder Was the Case.”…Like any reputable liquor store, Circus Liquor even stocks its own branded T-shirts, trucker hats and baby apparel, so you can always be sure to represent.”—Jennifer Swann, LA Weekly, quoted on


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