A Toluca Lake Legend


By Cindy Ortiz

Rose Chimo in “Frisky,” her convertible.

Rose Chimo in “Frisky,” her convertible.

Rose Chimo, who some like to call a true Toluca Lake legend, has resided here since the late ‘30s when her family moved from Italy, and she has not moved since.

“Well, I love Toluca Lake,” Rose says. “I wouldn’t live anywhere else.” She grew up in the town, got married, and raised her three children in Toluca Lake. “It was a peaceful village,” Rose says. “It was really a precious little town.” Kids hanging out at the soda fountain after school and Rose driving her 1940’s convertible as a teen sounds divine to us.

Her late husband, Anthony Chimo was the owner of FLOWERS BY ANTHONY ROSE for nearly 50 years. He was a fabulous designer known for his wedding bouquets. His first large wedding was Ann Blithe’s, who lived here as well.

Rose recalls telling her husband one morning, “I don’t know about you, honey, but I’m retiring today.” His response was, “If you’re retiring, so am I.”

One of Rose’s daughters, Paulanna Cuccinello, took over the business space following her parents’ retirement and opened her boutique, Pergolina.

What exactly did the couple do in Toluca Lake back in the day?

Anthony had many patrons that became friends. He and Rose were Members of the T.L. Chamber and began the Christmas Open House tradition that we still celebrate today. They were a successful couple.

Rose was an interior designer working with the likes of the Tijuana Brass, Richard O. Linke, and many other Tolucans.

She was secretary to many of the professional women’s groups and past president of the Altrusa Club.

Rose is still active, walking to Pilates twice a week. She is an active member of many clubs including, Toluca Lake Garden Club, St. Joseph Hospital Guild, and Toluca Lake Children’s Hospital Guild.

She is a true Tolucan.

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