Rose and Sage

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By Patty Schaller

Photo by Lynne Tucker

From l, Stephanie Ardakani, Soraya Ardakani, and Susan Williger, Sisters.

Does the world need another women’s clothing store? If it’s Rose and Sage, the answer is an enthusiastic “yes”!

The store is the brainchild of Soraya Ardakani, who has lived and breathed fashion for most of her life. “I wanted to bring another clothing store to the area,” she says. “I’m passionate about fashion so I created a women’s fashion and lifestyle boutique. I want to dress the women of Toluca Lake.”

Rose and Sage carries a range of contemporary fashions and accessories with a style and price range that appeals to everyone. Ardakani hand-picked everything to appeal to all ages, especially more sophisticated ages and sizes from small to large.

The clothes bear the name brands that include J.Brands, Genectic Denim, Ark and Company, and Beulah Style and are very affordable: a high-end look at reasonable prices.

At her Grand Opening Bash, Ardakani, looking like a living advertisement for her fashions, served a delicious buffet complete with champagne and fabulous desserts.

“I want the store to have the look of old Hollywood glam,” she says, “Very girlie. I want to make shopping fun.”

The Hollywood glam look was evident in her mirrored furniture and playful pink accents. In addition to dresses, tops, and pants, Ardakani carried beautiful evening dresses, purses and bags, and jewelry.

Ardakani already has plans for Rose and Sage that include fashion shows every other month, offering personal styling and Mommy and Me parties. Currently, every Friday she chooses a color of the day and slashes corresponding items by 15 percent.

As her guests enjoyed her buffet and browsed through the clothing, Ardankani was definitely a gracious and knowledgeable hostess as well as a fashionista to watch. “I love, love, love, love fashion!”

Rose and Sage is located at 10143 Riverside Dr. in Toluca Lake. Hours are Monday thru Thursday 11a—6p, Friday and Saturday 11a—7p, and 11a—5p Sunday. For more information call (818) 509-7886.

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