Entertainment for the Soul (Part 2)
Among the many interesting finds at the International Christian Retail Show in Atlanta, Ga., I picked the cream of the crop to tell you about. Especially uplifting and encouraging was the movie Courageous – taking honor to a new level. It is with out a doubt a must-see movie! Being around the entertainment business most of my life, it takes a lot to impress me. Courageous impressed me!
It is well directed, well acted, and it takes your emotions on a roller coaster ride. There is one scene in particular that had me laughing out loud — a scene you will remember. The comic relief was brilliant. The story revolves around four men with one calling: to serve and protect. Yet at the end of the day, they face a challenge that none of them are prepared to tackle. While they consistently give their best on the job, they discover that their standard is missing the mark at home. When tragedy hits home, these men are left wrestling with their hopes, their fears, their faith and their fathering.
Filled with action-packed police drama, Courageous is the fourth release from Sherwood Pictures; Fireproof, Facing the Giants and Flywheel proceeded. Tri-Star, Provident Films (a unit of Sony Music Entertainment) and Affirm Films (a Sony Entertainment unit) are part of the team that packaged a concept that could begin to change a nation. You will be riveted as you laugh, cry and cheer for these everyday heroes.
Regardless of your faith, this movie will impact you in a positive way. Every mom, dad and teenager should see Courageous. Honor begins at home!
What our ears and eyes take in affects us either negatively or positively. Some may not choose to believe that, however, before we started exploiting sex, blood and guts, and demonstrating the dark side of life, we did not have the social problems we have today. Remember when we left our doors open at night, and friendly neighbors helped each other. Of course I could list dozens of “remember whens.” However, we can revisit some of those times through family entertainment, which reminds me of…
…Wal-Mart and Proctor & Gamble (P&G): Last July the two companies decided to produce and bankroll a series of family friendly programs for television. The companies say their own research shows their customers want more family material. What’s more important is that consumers have a more favorable view of their products, and a stronger inclination to buy them, if advertisements are associated with family type programming.
Marc Pritchard, global marketing and brand-building officer at Procter & Gamble said, “You’ve heard of being judged by the company you keep?” Products such as Tide laundry detergent, Crest toothpaste and Pampers disposable diapers sell better on family friendly shows. P&G traditionally buys more television time than any other single company. Wal-Mart started advertising more on the Hallmark Channel, known for its family movies. Their Alliance for Family Entertainment started with about 40 prominent advertisers, including Hasbro, General Mills and Pepsi-Cola.
Lance McAlindon, Chief Research Officer for Front Porch Entertainment LLC and P&G affiliate, filled me in during the Atlanta show about the new programming. NBC recently aired a Wal-Mart and P&G collaboration, Who is Simon Miller?
Family viewing is key to television’s most popular show, American Idol. However, with scripted shows, many Hollywood producers and network executives deem family friendly as “dull.” They admit to being intent on seeking young adult viewers. Too bad! Not that many years ago the entire family enjoyed watching TV together. There was no such thing as adult programming. The big lie is “We’re just giving people what they want!” For those that have ears to hear: Most folks want Entertainment for the Soul.