Step inside this Hollywood Hills home-turned esteemed salon run by Juan Florentino, stylist to the stars!

Discover the latest salon to define the meaning of luxury; Juan Florentino Salon in Beverly Hills. The sleek exterior reflects the polished interior where minimalism meets full attention to detail, and the latest technology produces the ultimate in comfort and pampering. Reminiscent of a New York loft but with all the comforts expected by the Hollywood A-list, the salon is the meticulously-grafted brainchild of hairdresser extraordinaire Juan Florentino.
Walk into Juan Florentino and prepare to be met by his knowledgeable, chic and charming staff. Walk through the chrome and glass, and discover the interior is sleek and modern, warm and inviting.
Juan Florentino, as seen in his meteoric rise in the cutthroat market of Beverly Hills hairdressing is something of a phenomenon. He is responsible for every detail of the salon. That it is as aesthetically pleasing as an art gallery is no accident, for first and foremost, Florentino is an artist. Witness his salon, the Hollywood Hills home he has painstakingly redone, his extensive art collection that includes his own works of photography, sculpture and design. Even his personal style, leave no doubt that here is a man with the eye of an artist. And who better to trust to tend to your hair than an artist possessing this dimension of vision. After all, how our hair frames our face is a large part of our entire image and an artist such as Florentino is the ideal craftsman for the transformation. Fittingly, he has chosen a book called Metamorphosis to exhibit on a stand in the front of his salon, indicating that you have come to the right place to transform yourself in discrete and luxurious style.
Florentine’s notable list of clients cannot be revealed entirely but luminaries who trust him with their tresses such as Carol Burnett, Joey Mclntyre, Tobin Bell and Billy Crystal, and speak to the magic he creates with his vision and scissors.

Juan Florentino Salon is located at 9908 S. Santa Monica Blvd., Beverly Hills, CA 90212. For more information, call (310) 277-2778 or visit their Web site at www.juanflorentino.com.