A Fitness Revolution for Your New Year’s Resolution


Words of wisdom from a fitness and motivational lifestyle expert

(BPT) – It is the time of year when resolutions are made, but that does not have to mean the beginning of broken promises. It should not be a surprise that fitness goals are among the top New Year’s resolution for men. Gyms are flowing with new members in the beginning of the year, but within a few weeks many men will return to their sedentary lifestyle. One reason that people abandon their fitness routine is that working out at the gym can be irritating. Dove Men+Care Antiperspirant Deodorant wants to help men overcome irritation in 2014 and has partnered with fitness and motivational lifestyle expert, Dai Manuel, to offer these tips to help men stay on track toward their fitness goals.

Be realistic. Manuel encourages men to think about their end goals and design a fitness routine that allows for reasonable progress over time and fits their unique lifestyle. “If you have not run in a few years, start slowly and do not try to run a 10k your first month,” Manuel explains. “It is also important that your new fitness regimen fits within your already busy lifestyle. You cannot expect to work out five days a week, while still balancing career, family and friends. You will likely fall short, making fitness a source of irritation, not fulfillment.”

Win the small battles. Once you have an attainable fitness plan in place, you need to remove any of the little irritations or distractions that stand in your way. For example, set the timer on your coffee maker so there is no excuse not to get up for the early morning workout and upgrade to gear with comfortable fabric and a proper fit. Even try switching up your personal grooming gear. Manuel explains, “many men let things like underarm irritation keep them from hitting the gym. Try Dove Men+Care Fresh Awake Antiperspirant Deodorant this New Year. It is specifically designed to provide 48-hour odor and wetness protection in a clinically proven non-irritating formula.”

Conquer irritating Mondays. Manuel also understands that Monday can be the hardest day to get back to the gym. Weekends are a great time for relaxing or socializing, but can throw you off your regular routine and make going to the gym Monday more irritating. “Monday is your opportunity to kick off the week right,” says Manuel. “If you jump into your workout without any hesitation it will set the tone for the rest of your week.”

To this end, Dove Men+Care Antiperspirant Deodorant is kicking off 2014 with “Irritation-Free Mondays” to help men everywhere start their week off right by overcoming irritation. Visit DoveMenCare.com to tell the anti-irritation experts at Dove Men+Care Antiperspirant Deodorant what would make your Monday irritation-free for your chance to win an awesome prize. -No purchase necessary. Void where prohibited. Open to legal residents of 50 U.S. States & D.C., 18 or older. Ends 2/9/2014.

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