Generales & Generales: Full-Service Fashion Jeweler


For the girl who has everything... Fancy cut Rhodolite Garnet drop earrings, surrounded by 72 diamonds, set 18K White and Yellow Gold.

Generales & Generales Fine Jewellers was established in 1969 by Van Ohanian, father of now proprietor, Sylvia Generales and her husband Peter Generales. Since then, they have kept a long tradition of providing exquisite quality and creating unique handmade one-of-a-kind treasures.
Generales & Generales represents some of the most unique designer jewelry and artisanship available. Featured designers include: Honora, for Fresh Water Pearls; Baume and Mercier for its classic watches; Konstantino, ancient Greek influences infused in modern jewelry, and many more stunning creations.
“I’ve been a customer of Generales & Generales for over 12 years,” says Heather D. “Peter and Sylvia Generales have an exceptional sense of style and elegance, which they express in the treasures that they offer. I always find the perfect gift in a price range I can afford.”
Generales & Generales is a full-service fashion jeweler and has recently added an on-site watch repair department for most fine watches ( Clients will be pleased to find a custom designer jewelry department which incorporates the ability to “recycle” your old jewelry and gemstones and create new and exciting one-of-a-kind rings, necklaces and bracelets. When you select a piece of jewelry or a fine timepiece from Generales & Generales, you will never have to worry about quality or authenticity… it’s everything to them, as is customer satisfaction!
The owners of Generales & Generales believe in giving back to the community. This year, Sylvia and Peter donated to six different charities,  including our very own St. Charles Borromeo Church right here in Toluca Lake.

Generales & Generales Fine Jewellers is located at 10141 Riverside Drive, Toluca Lake, CA 91602. For more information, call (818) 763-9768, e-mail or visit Store Hours are Tuesday-Friday, 10am-5:30pm; and Saturday, 10am-5pm.

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