About The Tolucan Times
The Tolucan Times is a free weekly print community newspaper published since 1937 and available online. We enjoy an estimated weekly readership of 125,000 plus 60,000 unique visits to our website.
With over 600 drop and rack locations throughout the San Fernando and San Gabriel Valleys from Encino to Pasadena, The Tolucan serves the communities of Glendale, La Canada-Flintridge, Burbank, North Hollywood, Toluca Lake, Studio City, Sherman Oaks and Van Nuys to list a few.
Our influential audience includes the entertainment industry, with distribution to the Hollywood Studio Lots of NBC/Universal, CBS/Studio City, Warner Bros. and ABC/Disney. We also have drop locations in Silver Lake, West Hollywood and Hollywood.
Our advertisers include such diverse businesses as restaurants, hotels, theme parks (including Universal Studios and Disneyland), retailers, real estate agents, doctors, private schools, lawyers, home services, art galleries, alternative and holistic practitioners, hospitals, country clubs, resorts, museums, and many more.
The Tolucan Times has received distinguished Service, Commendation, and Appreciation Awards by the City of Los Angeles and the Sherriff’s Department. Our contributing writers and columnists have earned awards from several entertainment organizations. The Tolucan has been recognized for its outstanding automotive, sports, theatre, and film review coverage. Our weekly columnists and contributors cover the pulse of Hollywood with celebrity interviews and entertainment news. We also offer coverage of community news, national politics, the hottest travel destinations, real estate listings, and restaurant reviews.
Our monthly Special Issues have become very popular. These year-round editions include articles and advertisements spotlighting Health and Beauty, Valentine’s Day, Easter, Senior Living, Mother’s/Father’s Day, Pets, Education, Summer Happenings, Home & Garden, Real Estate, Restaurants/Dining, and special Holiday Issues.
Mardi A. Rustam
Sarah A. Rustam
Associate Publisher/Executive Editor
Sergio L. Escobar
J. Corey Friedman