By Carolyn Scott-Hamilton
For Angelenos in “The Industry,” makeup and effects are a way of life. For almost 30 years, Cinema Secrets has been the premiere beauty and theatrical supply store and educational facility for makeup professionals in Los Angeles. However, locals may know them best for their fantastic Halloween display, costumes and makeup.
While this Toluca Lake and industry staple carries a wide range of professional makeup, hair and beauty lines, including professional hair care from the latest brands such as Peter Lamas and Gotukola, Cinema Secrets also manufactures its own line of cosmetics. Their signature line, Cinema Secrets Professional Cosmetics, is sold all over the world in addition to their theatrical line and best selling Halloween prosthetic and FX line, Woochie.
Whether you’re a professional working in film, starting out in the business or even just a fan of fabulous makeup, Cinema Secrets prides themselves in educating their customer on all of the products they carry and services they offer. With extensive background in the entertainment and cosmetology industries, the helpful staff knows all of the tricks and tips available to help customers pick the product that is right for them as well as how to use and care for it properly. They even offer makeup applications for special events, auditions and screen tests. Classes are offered year-round for all levels of cosmeto-philes, be they one-on-one or groups.
The most exciting time of year at the Cinema Secrets retail location is Halloween. Transforming the store into a haunted house of top-notch Halloween goodies, the professional hot spot stocks the shelves with Cinema Secrets Woochie foam and latex appliances, cream makeup and special effects supplies as well as many other top Halloween costumes, makeup and accessories available. With a better selection than many stores five times their size along with the best prices around, Cinema Secrets is the only place to shop for all your Halloween costume and decorating needs. Additionally Cinema Secrets has professional makeup artists on hand to help create your wildest fantasies to your worst nightmares leading up to Halloween day! The expert makeup artists really enjoy helping customers create their desired look, offering simple to complex Halloween makeovers and free demos to enhance anyone’s ghoulish style all through the month of October.
Their famed Halloween sales and services are not to be missed as it will haunt you if you do! Be sure to check them out online at www.CinemaSecrets.com, call (818) 846-0579 and pop over to the retail location at 4400 Riverside Dr. in Burbank. Make this the scariest Halloween yet with the help and products from the magical wizards at Cinema Secrets!