The Industrious Light and Magic of Herbie J Pilato


By Matt Harris

T45-11-COVER-Herbie J Pilato 1Herbie J Pilato is a busy man. He heads Television, Ink. (a production company that develops TV shows and films); he is the founder of the Classic Television Preservation Society; he’s acted on many shows.

Herbie J is the author of several books, including Twitch Upon a Star and his most recent, The Essential Elizabeth Montgomery: A Guide to Her Magical Performances (both published by Taylor Trade Publishing). With an increasing body of work, Herbie J is motivated by sharing his insight into life’s priorities. According to Herbie J, “Success arrives by first living your life as fully as possible … by doing what you love and by bringing light and joy to others through your work. And for anyone to succeed on any true level, they must surround themselves only with people who have their best interests in mind.”

Elizabeth Montgomery and Agnes Moorehead in “Bewitched.”

Elizabeth Montgomery and Agnes Moorehead in “Bewitched.”

Herbie J’s love for acting developed at an early age. He was born in Rochester, New York, where he was involved in many theater productions. Herbie J was also drawn to television; most of all, the series Bewitched. The show’s characters and themes represented important messages for life in the ‘60s. After attending high school at the renowned Aquinas Institute of Rochester, then later studying the theater at Nazareth College of Rochester, and TV and film at UCLA, Herbie J made the formal move to Los Angeles. After working at NBC in Burbank as a Page, he landed roles in The Golden Girls and General Hospital, among others. He then decided to return to New York to take care of his elderly parents and pursue writing.

Elizabeth Montgomery.

Elizabeth Montgomery.

Now back in Los Angeles, he has since been analyzing what made television so special in the ‘50s, ‘60s, and ‘70s. “TV back then presented family values,” he says. “Bewitched, especially, was about finding true love and establishing life priorities.” Herbie J then set out to chronicle the series and its lead actress, Elizabeth Montgomery, by writing The Bewitched Book, Twitch Upon a Star, and The Essential Elizabeth Montgomery: A Guide To Her Magical Performances. Herbie J’s other books include his fun memoir, NBC & Me: My Life as a Page in a Book, and two books about the TV show Kung Fu.

T45-11-COVER-Herbie J Pilato 2Herbie J made a sincere connection between Montgomery’s work and the real-life family values of the ‘60s. He now brings that same zeal and light to his own work today.

Herbie J Pilato will be at the Burbank Barnes & Noble

(731 N. San Fernando Blvd.) for a book signing

Saturday, Oct. 26, 1:30—3:30 p.m.

For more information about Television, Ink., The Classic TV Preservation Society, or Herbie J Pilato, in general, please visit, or contact his agent Melissa McComas.


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