By Patty Schaller
On Saturday, Nov. 10, Audrey * K Boutique will host a retail event like no other: a Cash Mob.
A Cash Mob is a grassroots movement in which members of a community come together to spend $20 at a locally-owned establishment to support the business and local economy.
Owner Audrey K opened her women’s boutique store seven years ago and recently added a line of gifts. She says her store features retro fashions with a modern twist. She designs many of the garments in the store herself.
“When you come in you see the owner,” she says. “Customer service is our biggest thing. We form relationships.”
A wardrobe stylist who graduated with a degree in fashion at the College of the Applied Arts in Los Angeles, Audrey uses her expertise to assist customers in choosing styles that flatter their figure.
“The economy hit us hard,” she says. “I’m trying to preserve my business as a designer. I design dresses because I saw there was a lack of fashions at a decent price. And I’m good at it.
“I’m blessed that I have what I have. I just want to continue doing it. We live and pay taxes in Burbank. When customers spend money at our local businesses, the money goes right back into the community.”
And she feels the Cash Mob is a perfect way to draw in more customers. She spread the word through social media outlets and hopes many new customers will bring their $20 to the store Saturday night from 5-9 p.m. to buy gifts and fashions. Complimentary champagne and wine will be provided.
“The timing of this event is a perfect opportunity to purchase small gifts for the holidays, whether for teachers, gift exchanges, or even a gift for yourself,” Audrey says.
Audrey * K Boutique is located at 3414 W. Magnolia Blvd. in Burbank. For more information, call (818) 558-1733.