Enjoying Beauty, Fashion, and Awards Season
First, let me give a shout out to Disney’s Beauty and the Beast musical at Hollywood’s Pantages Theatre (thru March 26). It is as magnificent as the much-loved animated movie, with more songs and a cast that makes the magical story come alive for all ages. Toddlers, their parents, and grandparents were mesmerized by the show. What joy!
Speaking of beauties, LA Fashion Week is almost here, but all the beautiful people in town have already had the opportunity to get a glimpse of the latest trends during the events surrounding the Oscars and all the other awards shows. Many of the celebrity gift lounges featured fashion lines, trendy accessories, plus health and beauty products to help the stars get red-carpet-ready. Hollywood’s still buzzing about the fabulous presentations.
Wow! Creations hosted the Sarahi House of Fashion Lifestyle Gifting Lounge at the Luxe Hotel on Rodeo. It was convenient for all the stars around Beverly Hills pulling themselves together for filmland’s biggest night, according to Wow! Creations founders Mark and Matt Harris.
The Harris brothers were proud to have the Sarahi House of Fashion as this year’s presenting lounge sponsor. The Miami-based Sarahi sexy fashion line offers custom signature jeans as well as red carpet couture. Great for all kinds of A-List events. Also stunning was the IABTA Premier Jewelry collection, innovative arts by Tracy Ann. KD Luxe Jewelry introduced the first collection of stunning designs with EFX technology worn by athletes for energy and balance. Its mantra is “Wear it. Live it. Feel it.”
There were lots of brands for celebrities to enjoy. To keep the beautiful people beautiful, Dead Sea Premier gifted their Therapeutic Powers of the Dead Sea Skin Care for a healthy, youthful glow. Nouri Shea had hair and skin care products, and ActiFade: Face offered an age-defying cream. For VIP guests on the go, Industry Massage offered their Premium In-Home Service. The LifeWave health enhancing products presented their unique homeopathic line. Also Homeostasis Labs had 100% natural homeopathic medicine to achieve natural healing. And for more health harmony, Vidazorb Chewable Probiotics, which says “You are what you absorb.”
The most desirable designers were represented by Boudoir, an exclusive rental service for high-end handbags and gowns, for the special events in your life. The Glendale-based style consultants were very popular at the Wow! event.
“Awards Weekend” Fred Segal Salon & Spa
In celebration of “Awards Weekend 2011,” the Studio at HAVEN360 had a luxury salon and spa, hosted by Fred Segal Salon at the Andaz Hotel on Sunset. The lounge had the Creative Coalition taping this season’s Public Service Announcement onsite.
There was a great mix of guests, everyone from lovely actresses Jena Malone, Ione Skye and AnnaSophia Robb; also Heroes actor James Kyson Lee, Glee’s Josh Sussman, The Blind Side’s big-guy Quinton Aaron, American Idol finalist/rocker Constantine Maroulis, and getting a manicure, America’s Next Top Model’s Miss J Alexander.
All enjoyed hanging out with the Russian Standard models, who were mixing up their “Moscow Mule” cocktails. And they enjoyed Fred Segal Salon blowouts and touchups hosted by Matthew Preece. There were Modern Yoga Lifestyle and Pilate classes with Alanna Zabel, from Fred Segal Santa Monica. Yoga Wear from Azaim and Prancing Leopard Yoga Wear were also all the rage. Brain Fit was there too.
Beauty products included eco-chic Phyto Hair Care, Lierac Paris Cosmeceutical Skincare, Rodail (Botox in a bottle) and The Painted Nail manicures. Also Parfums Caron from the House of Caron Paris boutiques with fine fragrances from France.
Among the stylish accessories were Amrita Singh Jewelry, Danielle Stevens Jewelry, Lenora Dame Jewelry, and Rockstar Jewelry. All looked great with the Apartment Hollywood Clothing and Lending Luxury designer gowns.
BidHere.com, the live auction website, had the celebrities go into a bidding frenzy for unbelievable bargains. WOWee One Electronics had unique high-tech portable speakers, and SunFX Organic Tanning gave the rain-drenched VIPs a golden glow.
At the luxurious Andaz setting, Spin Shoppe Public Relations professionals were escorting all the happy guests before they rolled up the red carpet until the next great event.