Substance of Influence Awards
Look out Beverly Hills! Downtown Los Angeles is catching up with swanky red carpet evenings.
Atop the 54th floor at the posh, members-only City Club on Bunker Hill, VIP’s gathered for the Substance of Influence Awards. Conceived by marketing maven Juneki Dixon, this was a fundraiser with 100 of L.A.’s Fortune 500 entrepreneurs. Guests were dressed to the nines in Prada, Gucci, Lauren and Lewin.
The group supports Woodcraft Rangers, a Los Angeles youth-development program that’s the positive alternative to boredom and negative peer pressure that can lead to juvenile delinquency. Kyra Sedgwick narrated its video.
Marlene Granderson (Granderson’s Holdings), known affectionately as Queen of the City Club, was honored. Glamorous and a brilliant businesswoman, Granderson is known for her relentless fundraising skills. Her son, attorney Kwame Granderson, presented her with the award.
Chile born, fashion guru/clothier to the stars Art Lewin (Art Lewin and Company) was also honored.
Entertainment was provided by the LowKeys (a seven-piece group), Lorenzo Grassi, Leaundra Lewis and composer L. Creary. Suddenly, guests were so moved that they danced in the aisles and some wound up on stage. Master of Ceremonies, attorney James E. Blancarte kept the evening going with what he called “Chicano” humor, a cross between George Lopez and Paul Rodriguez.
Cold Case’s, Thom Barry (a Toluca Lake resident), said, “Any time you talk about raising the awareness of the community, you have to change the conditions around the people.” Barry’s deep voice will convince you to do so!