By Matt Harris

?Considered Burbank’s community fitness club, Burbank Athletic Club has not only reinvented the outdated approaches to becoming fit and healthy, but has also revised the business of gyms. With extremely affordable prices, world-class equipment and personal trainers, owner Greg Bedrossian makes it clear that he is committed to his members, staff, and business, not the status quo. “In running my business, I’m first and foremost a serviceperson. I love providing a lasting investment to my members resulting in measurable results.” For two weeks only the club is running a once-a-year summer special; from July 16-31, a year’s membership is only $99.

?Bedrossian’s unique business approach is steeped in logical ideas that subvert conventional fitness club business standards and put member’s needs and well being first. One example of this is the intentionally low, affordable membership prices. Bedrossian says the prices are low to remove financial excuses from fitness and health. “With occasional promotions like this, we help create more opportunities for very price-conscious shoppers to not miss out on pursuing and achieving their fitness goals. In fact, things like smoking or a daily cup of coffee end up costing more in a month than a membership.” Accessibility is key for Burbank Athletic Club, one of the qualities that sets them apart and has led to such success.

With a membership you enter a gym community that has trimmed the fat in more ways than one. It’s been found that 98% of gym members never use their facilities’ basketball court or pool, which is why Burbank Athletic Club focuses on high-end strength and cardio equipment, experienced personal trainers, and classes to fit each member’s needs. The club boasts a team of the most qualified personal trainers around. Bedrossian also makes himself readily available to members’ needs or suggestions. “Due to the heavy use of our spinning equipment, we’re upgrading to top-of-the-line Star Trac NXT bikes,” he says. “If equipment wears down or the members demand something, we always try our best to accommodate them.” With prices and benefits like these, you cannot afford to miss out.

Burbank Athletic Club is located at 2010 N. Hollywood Way and 226 E. Palm Ave. Find out more at burbankathleticclub.com, call , or call . Free Wi-Fi. And be sure to “Like” Burbank Athletic Club on Facebook!